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Inman Real Estate News
Zillow reverses course and removes climate data from listings
The portal announced last year that listings would begin showing climate data from First Street. Now, however, Zillow has pivoted so that, instead, listings feature a link to First Street's website.
Shutdown blip, or worrying trend? Agent pipelines thin in November
A significant worsening of present-day client pipelines in November took real estate agents by surprise. Intel examines how likely it is that the trend will hold up.
How this agent-turned-coach went from no social media to 10M monthly organic views
In this episode, Ricky Carruth details how he built a million-dollar business as an agent (and then lost it) before becoming one of the most-recognized influencers in real estate.
Make 2026 your breakout year: Audit, refresh and reignite your real estate marketing
Find your winning formula for a bigger, brighter 2026, and stay authentic and audience-focused while showcasing your unique expertise, branding and marketing expert Stacey Ross Cohen writes.
Head of Instagram: You’re missing reach if you don’t do these 5 things
Instagram rewards the people who adapt, experiment and show up consistently, Jimmy Burgess writes. Use it to create momentum in 2026.
Why your brand needs a ‘vibe’ (not red and green) this holiday season
Holiday marketing is shifting from years past as brands respond to tighter budgets, Gen Z influence rises and culture is shaped by hyper-specific aesthetics. From Uber’s grounded storytelling to Heinz’s nostalgia play and Meta’s AI tools, this season shows how much consumers want campaigns that feel real, useful and culturally aware. The same forces are reshaping real estate marketing, where value, emotion and clarity matter more than ever.
Rep. Eric Swalwell sues Pulte, FHFA, Fannie Mae and Freddie Mac
One of four Democrats subjected to criminal referrals by Pulte, Swalwell claims FHFA director "exercises unchecked control" over the mortgage giants and has abused his position by scouring their databases to concoct unfounded accusations of mortgage fraud.
Homebuyers came out in force last week, and rates are trending down
Applications for purchase mortgages hit a seasonally adjusted 2025 high last week, with FHA, VA, and USDA applications for less pricey homes driving the surge.
After failed NAR vote, brokerages beef up referral disclosures
After the National Association of Realtors failed to pass a broad referral disclosure requirement, some major real estate players are embracing transparency on their own.
The most iconic house in Los Angeles is now for sale
The Stahl House is perched above the city in the Hollywood Hills, and it's one of California's most famous pieces of architecture. It can be yours — for a hefty sum.
October was another slow month for pending home sales
New data shows that pending sales were down in October. The West was especially hard hit, though one region eked out a strong performance.
More MLSs are moving to provide non-Realtors with access
"Maybe it’s time." In the wake of a recent change by the National Association of Realtors, more multiple listing services may explore ways to provide access to non-Realtors.
Why I’m still grateful to be a real estate professional
As we step into the season of giving and gratitude, Lori Muller writes that it's a good time to reflect on all that the industry gives us, so we can give back to others.
From near collapse to $5B in sales: The big switch this broker made
On this episode of Real Estate Insiders Unfiltered, 43-year veteran Phillip Cantrell gets candid about his growth journey, from losing half his agents to building a brokerage of 2,000 agents in multiple states, with nearly $5B in annual sales.
What it takes to build a $100M real estate brand with heart
Coach Melanie Klein shares the growth journey of O'Connor Estates, a Brentwood, California, real estate team that's making waves for all the right reasons.
Fannie and Freddie cleared to back loans of up to $832,750 in 2026
The $26,250 increase in Fannie and Freddie’s baseline single-family conforming loan limit is the smallest since 2020, but pushes the ceiling in high-cost markets to $1,249,125.
Why 2026 will reward those who plan with precision, not emotion: Mauricio Umansky
The strategy for 2026 from Mauricio Umansky? Plan with precision, build brands that command attention, invest in relationships, and sharpen skills to create irreplaceable value.
Realtor who tipped Pulte to Schiff loans now a witness [EXCLUSIVE]
Christine Bish, a Realtor in California's Sacramento Valley, sent a trove of documents to FHFA Director Bill Pulte. Now the DoJ, FBI and FHFA want to know who else she's talked to.